Ah, I thought this day would never come, my friend.
Today, we finally get down to the brass tacks. Using your blog to make money… potentially a whole lot of blog money. For some, this income is enough to quit their jobs and live life on their own terms.
Sounds nice, doesn’t it? But is it actually realistic?
In this short, but powerful article, I’m gonna share with you the two key factors to determine if it’s realistic for you to expect your blog to become your main source of income. These factors are monetization and traffic. Let’s look at each…
Blog Monetization 101
How well you monetize your blog can mean the difference between earning $100 per month and $10,000 per month online. This is for real.
There are various ways to monetize your blog. I actually recommend implementing several of them all at once. Here are just a few of your options:
* Affiliate links
* Affiliate banners
* Your own services
* Your own product offers
* Business to business advertising
* CPA offers
* List building
* Adsense (least favorite but still viable)
There are countless ways in which you can integrate these into your blog. From contextual advertising to pop-ups to sidebar utilization… the sky’s the limit!
One thing you want to be careful of when monetizing your blog, however, is overdoing it. If your blog looks like a giant sales pitch, then nobody’s gonna want to stick around and enjoy your content. You must be subtle, but thorough.
Much of this stuff will be common sense to you. Heck, you can just ask yourself the question “If this were someone else’s blog and I am visiting it, would I feel I was being benefitted… or pitched to?” Always put yourself in your visitors’ shoes.
In the Passion Blogging Profits Formula, I espouse creating an email list and sending traffic to mainly just your offers, but it is good to also monetize at first with Adsense and affiliate links, banners to get the money flowing in.
Blog Monetization From Blog Traffic
As we discussed in the previous email, you never want to depend on Blogging SEO as your primary traffic generation strategy. In fact, it should really be incidental.
Now as I’m sure you already know, there are two main categories of traffic; free and paid. Both come fully equipped with their own sets of pros and cons.
It should go without saying that if you’ve got more time than money, and you happen to be on a rather tight budget (or you’re just plain adverse to risk), then free traffic generation will be your best friend.
A few of the most popular free traffic generation strategies include:
* Article marketing
* Web 2.0 marketing
* Video marketing
* Forum posting
* Blog commenting
* Guest blogging (aka “content syndication”)
* Free e-book submissions
These are all great options, honestly. You can do one, a few, or all of them. It’s completely up to you. And as you engage in many of these, you’ll also be inadvertently building links back to your blog posts. This will increase your search engine rankings, offering you the best of both worlds.
Please Educate Yourself!
As much as I’d like to believe that the emails you’ve been receiving from me are all you will ever need to become a successful blogger, they’re really only just scratching the surface.
For this reason, I recommend investing in some low-cost, high-value blogging education for yourself. I say start off with Blogging Guru Blueprint, which can get running immediately… like right now!
And then, as you reach new milestones in your business, you can invest in additional education that can help you grow this sucker to the moon.
Alright, so in the next post, we’re going to recap everything we’ve covered in these blogging posts, which is actually quite a bit. I’ll put it all together and hopefully simplify it for you.