Ready to Get Totally Naked? Put The Squeeze On, To Promote Your Freebie and Get Naked.
List Building 101: Getting Your Freebie Noticed, or Put The Squeeze On
I’m gonna prepare you to expose yourself for all the world to see. Don’t worry, you can keep your clothes on! 😉
But you definitely don’t want to be modest about getting your freebie into as many hands as you can.
Quick caveat: as many worthy hands as you can.
Some people will never spend a dime with you, no matter how hard you try. These folks are habitual tire kickers. But I’ll show you how to avoid these people (or get a different type of usage out of them) in another email.
Today, we’re just focusing on opening up your doors and presenting your freebie to the masses.
How Do You Get Your Freebie Out There?
Easy, you build a squeeze page. I’m sure you know what a squeeze page is, right? Just in case you’re not 100% on this, it’s simply a single web page on which your freebie is offered in exchange for an email address. There’s a little form, a product image, a list of benefits…
This is also known as a lead capture page, and capturing leads truly is your squeeze page’s ONLY purpose. You’re not trying to sell anything, drop any links, or take your visitor’s attention off of your main objective in any way, at any time.
It’s “give me your email address or get the hell off the page!”
In order to make your squeeze page as effective as possible, you’re gonna need to first get an image of your freebie made up for you. You can obviously do this yourself if you happen to be experienced and skilled at creating graphics.
Personally, I just head over to Fivver.com and pay a graphic artist $5 for a great-looking product image. This can be a software box, a DVD case, an e-book cover… whatever best represents what your actual freebie happens to be. Just go to Fiverr and type “e-cover” into the search box. You’ll get tons of results.
The next element you’ll need on your squeeze page is your opt-in form, which you will get from your autoresponder service provider. If you don’t yet have an autoresponder, you should look into either Aweber or Getresponse. You can get your first month of Aweber for $1… and GR is actually free for the first month!
You will simply follow their tutorials on how to generate an opt-in form.
Finally, you’ll need some text on your squeeze page. A big, bold headline, along with a subheadline, a call-to-action, and a bulleted list of benefits that your prospects stand to gain by claiming your free gift today are all essential.
Now obviously, I’m not going to be able to walk you through the entire setup process in this one little email. But there is plenty of great training online. I recommend starting with (Product Name), which you can pick up right now for less than $5.00 through this link.
Split Test Everything…
What’s great is that you don’t have to get your squeeze page perfect right out of the gate. As you send traffic to this page you can actually track your results. Or you can also get a piece of tracking software if you need further in-depth tracking results.
What’s great about this software is that it can send equal amounts of traffic to one squeeze page (a control page) and another squeeze page (a test page). You will get to see which page outperforms the other. You can keep the winner, discard the loser, and then create a new test page and repeat the process.
Squeeze Page and List Building Recommended Resource: Great video on getting 100K subscribers to your email list by using Youtube…
I hope I didn’t just talk over your head here.
It can be a bit tricky explaining detailed concepts like split testing in a single email, which is why I certainly recommend getting your hands on some proper list building training.
In any case, the name of the game here is making it as easy and exciting as possible for your site visitors to opt-in to your list and claim your free gift.